Established in 1984, Live To Surf was founded by Liz Zed as a dream for a family to play together and work together.¹ After spending time on Chesterman Beach with her family building a cabin and getting into surfing herself, Liz had a vision that everyone should try surfing!
From its’ humble beginnings Live To Surf was started with a shoe string budget and officially opened its’ doors in a 200 ft² addition to the house where Liz and her two children, Jean-Paul and Pascale Froment resided. From a shop started with only a hand full of boards, it has now become one of Canada’s most well known surf companies. During this time, Liz and family have built and outgrown several buildings on the same property. These buildings each originally built to accommodate the surf shop are now a bustling commercial area in Tofino known as Outside Break. Drawing on experience and knowledge gathered over 25 years of operating the Original Tofino Surf Shop, staff, family and friends teamed up to create the newest Live To Surf project. Recently completed, but always evolving, this encompasses a custom designed and built surf shop that includes a streamlined rental facility, capable of outfitting surfers of all levels and abilities.
Today, Jean-Paul and Pascale can usually be seen around the shop each day, working with many valued staff and friends. Thanks to everyone, we are still a family run business over 25 years later. We appreciate your support.