- Support and Promote Members: We support and promote our members and the broader business community.
- Keep our community connected: Keep our members informed through newsletters, e-blasts, social media, and more.
- Networking Events: Host breakfasts, luncheons and socials to keep our community connected, featuring guest speakers on relevant topics.
- Community & Business Excellence Awards: Celebrate local businesses with annual awards recognizing outstanding contribution (Save the date for Saturday November 8, 2025)
- Ambassador Program: Volunteer retirees help visitors learn about the Alberni Valley at key locations during the summer season
- Advocacy: Engage in areas affecting local employers, ensuring their voices are heard.
- Tourism and Visitor Services: The Chamber manages the community Visitor Information Centre and print marketing for tourism stakeholder members in partnership with the City of Port Alberni, Alberni Clayoquot-Regional District, Destination BC, Alberni Valley Tourism, Black Press Media and 4VI.
- McLean Mill Operations: Manage commercial activities at the McLean Mill National Historic Site, offering events, camping, tours, and more.
WHAT WE DO
Driving Business Success and Community Growth
Member Spotlight
Live to Surf - Jean-Paul Froment
Established in 1984, Live To Surf was founded by Liz Zed as a dream for a family to play together and work together.¹ After spending time on Chesterman Beach with her family building a cabin and getting into surfing herself, Liz had a vision that everyone should try surfing!
From its’ humble beginnings Live To Surf was started with a shoe string budget and officially opened its’ doors in a 200 ft² addition to the house where Liz and her two children, Jean-Paul and Pascale Froment resided. From a shop started with only a hand full of boards, it has now become one of Canada’s most well known surf companies. During this time, Liz and family have built and outgrown several buildings on the same property. These buildings each originally built to accommodate the surf shop are now a bustling commercial area in Tofino known as Outside Break. Drawing on experience and knowledge gathered over 25 years of operating the Original Tofino Surf Shop, staff, family and friends teamed up to create the newest Live To Surf project. Recently completed, but always evolving, this encompasses a custom designed and built surf shop that includes a streamlined rental facility, capable of outfitting surfers of all levels and abilities.
Today, Jean-Paul and Pascale can usually be seen around the shop each day, working with many valued staff and friends. Thanks to everyone, we are still a family run business over 25 years later. We appreciate your support.